dima_mc
You'll get mixed advice on this question. Many reefers run activated carbon, or a polyfilter 24 hours a day 7 days a week.
Others will use carbon for short period of time, say a day or so a month then remove it from the system.
Others don't use it at all.
We know activated carbon is a form of chemical filtration - and is primarily used to reduce organic waste, specifically humic acid that accumulates. This stuff causes the tank water to appear yellowish over time.
I occasionally run granulated active carbon to "polish" the water and remove stuff I can not test for. I assume it is working. One of many assumptions we sometimes have to make.
I have no info on DIY carbon filters.
Most just add a carbon filter cartridge to a power filter, add it to a canister filter, or pour some in a mesh bag and toss it in an area of high water flow in their sump.