Depending on how long you have had the rock in there .25ppm may not be the highest your ammonia will go. I do agree that you should buy a raw cocktail shrimp from your grocery store and put it in for a couple of days, that will get your ammonia to spike noticably and will ensure a more complete cycle.
Cured LR has no guarantee of starting a significant cycle. You will want to look in to buying more LR than what you have in it at the moment.