Folks...
If you ran a store that sold SWF livestock and goods, would you want to offer a service that cost you money, where your competitors and customers were taking advantage of the forum to cut you out of the deal?
We were having businesses selling on the site, new people signing up just to sell (and rip off our forum members at times) as well as a lot of cheating via pms (you all saw the many "send me a pm to discuss it" remarks).
SWF tried for months to modify the old way to accomodate the members here that were using it the way it was intended.