Is your ball valve fully open? Is there any head on the inlet to the pump (that is driving head or pressure) ? How many inches from the water line in the sump to the pump inlet?
Have you looked at the impeller? Have you run it dry for any period of time? Possible that it has worn down the impeller end(s)...
Try throttling the flow down a little bit. What scotts was getting at, is that the pump could be cavitating (water reaching saturation and essentially due to the low pressure, boiling)
Saturation is the formation and subsequent collapse of air bubbles. That can damage the pump, or if it has ever had this happen, caused air binding, damaging the impeller.