Flow for a sump should be at a middle ground to accomplish two goals at least in my exp.
When you have a large sump with more flow, your getting the addittional movement in your display without any extra clutter. Larger sumps can displace more water, both dilluting any toxins in the system and can handle more flow without looking like some wild rapids ride at an amusment park.
Depending on sump and particular set up you can pull different numbers. Remember entire goal of a sump is to let it do its job, if flow is too fast then it is often too turbulent for the proccess to take place at maximum effect.
-RFB