the worst two that I can think of is excessive feeding and over lighting, perhaps even bad bulbs that promote algae gwroth, look on the bulb box to see if there is a large spike in the red zone on the chart. Maybe the rock came with algae and it is spreading, possibly because it was at the fish store to long. Lastly what kind of water are you using. when you use tap water you are open to more algae problems, maybe switch to RO water. good luck