Vinny, Here's food for thought:
Rent: $1000/month for 1,000sq ft. ($1 per sq. ft.)
Water: $80
Electricity: $750 (which is cheap IMHO)
Advertising: $750+
Internet/phone: $140
Payroll: 4 people at $6.85/hr 160hrs a week = $4,384 per month (by the way, that is minimum wage) (I consistantly worked over 120hrs a week on average when I owned a store AND had 3 employees)
RETURNS and UNCOLLECTABLES: $500
STOLEN GOODS: $100
Debit/Credit card machine charges: $30+2.8%
CAR GAS: $200
Aquarium Maintenance Costs: $300
Fish food: $100
Live Goods: $3000
Dry Goods: $1200
You've already spent $12,534 your first month in business. That's not including security deposits for getting your electricity, water and gas started. That's also not including all of your live goods, dry goods, aquariums, lights, filters, skimmers, pos system, countertops, racks for dry goods, peg board, pegs, exterminators, plumbing parts, extra lighting for merchandising effects, planning materials to keep maintenance accounts in order, business cell phones
Also You have to think of something else too - you and your partners may want to buy a house if you haven't already - Mortgages range from $800 to $1500 a month. (that's an extra $3000 a month that your business has to make. Don't forget groceries and restaurant money. I was eating Rom'n'noodles at least once a day because I couldn't really afford anything else. Toilet paper, cleaning supplies, chemicals for your tanks, fish food - oh yes, fish food - ugh!
So, lets just say that all of that is true... your up to $18,534 in MONTHLY expenses. that's how much PROFIT your business has to make each month. To make any money, you will have to sell at least double the amount of profit that you want to make. IE 18,534 x 2 = $37,068 per month of live goods and dry goods that you will have to cover.
In my first month of sales, I only sold about $600 which means I only made $300 - couldn't even cover rent.
Lets just say that you need to absolutely cover all of your expenses for an entire year: you would need: $444,816 a year in sales to cover your monthly expenses. Are you sure you really want to do this?
I had 1000sq ft of selling space too, so I know what my expenses are.
There's probably a few more expenses in there that I haven't thought of that are monthly charges.