Here's a quote from a moderator (NMreef) from the first thread posted in the forum.
"My understanding is its open for trading and selling of corals...just as the name implies. Not a place for vendors to drum up business...but a place for members to sell/trade....take care to keep things civil and this will be a good place to trade...but I'd suspect that if this forum is taken advantage of we'll loose it. Personally I'd hate to see that happen."
I'm happy to see it and it's good for the hobby. Being an sps guy, there are many advantages to buying captive-raised frags as opposed to wild colonies, and it's great to see the site encouraging that now. It's a win-win-win situation on the part of the buyer, seller, and SWF.com...