The only way big oil will feel the crunch, is to stop buying from a particular company. The way they describe it in the email will never work, you will eventually have to fill up, so it balances itself out. But if we were all to buy from BP for a week or two, and nobody went to exxon, then exxon would feel the pinch and would have to lower its prices.
As far as people saying people with SUV's or gas guzzling cars are idiots. That is a little ridiculous. If people can afford them, well then, to each their own. Its their business, and nobody elses.
The reason it fell so dramatically last fall was due to the end of a driving season, and airline companies could not afford the jet fuel so they cut flights to save. Since more fuel is consumed in airplanes compared to vehicles, oil companies were forced to cut prices. Supply and demand. I find it ridiculous that gas has jumped $1.50 since february, but the price per barrel is far less than it was at the same time last year.
But I did get word from my Aunt who works for a company on the coast in FL that distributes gasoline, that gas should fall more than .20 by this weekend.