Several things we must know (though I DO NOT recommend buying this animal).
1) specific gravity is critical. What is "fine" for fish can be fatal for these animals. If it is less than 1.025-1.026, IMO, it is a problem.
2) If the animals die within a month of introduction, this is acclimation shock. They need pretty long acclimations.
3) If they die in 6 months to say 18 months, it is starvation. These animals can not be spot fed in most cases, so many (possibly the majority) will starve in about a year. They will eat the beneficial animals in a sand bed, and starve. They start to disintegrate, which is often mistaken for predation, but the arms just start falling apart. Prior to this they show no signs of trouble. Now in a large enough tank with enough sand surface area (relatively less LR), they may be OK...but most will not, and they are not doing anything good anyway.