The actual cycle takes much less time, but the nitrogen portion actually probably takes more time. This is because you usually don't add the bacteria to the tank in any way. You just add an ammonia source (I often use pure ammonia from a bottle). The bacteria finds it's own way into the tank which takes some time. It's a lot easier to cycle a FW tank. Add food every day, wait for no ammonia, no trites, and high trates, do a 90% water change, and add fish.