Actually, almost evey photo used in a publication is with 1 time N.A. rights meaning rights are reverted back to the photographer once the photo has been printed. I have had many used in Reptile and Amphibian and Reptile Magazine and this was always the case. So Elitephoto could submitt the same photo legally, and SWF could reuse the photo legally unless the rights to it were bought.
But I hope I win and not Elitephoto. hehehe. Yes, I am a bad person.