Originally Posted by
browniebuck
http:///forum/post/3222856
This may be true...but, Amazon stopped selling Macmillan books right about the same time that Steve Jobs made the iPad announcement. Macmillan was over a barrel with Amazon more or less controlling the market. Now that there will be STRONG competition from the masses that like the iWhatevers, there is someone with which to wage a price war. Personally...for what they are saving in paper, ink, binding, and shipping...$9.99 seems more than a fair price to pay for a book. Taking the price up a buck or so wouldn't be bad, but they are raising the price 50% after the buyer of the device paid hundreds of dollars under the understanding that books cost $9.99...
This was on the radio yesterday. It's not that Apple is making them charge a certain price, infact, it's the exact opposite, Apple is letting publishers charge whatever they want for their books. The catch is that Apple is now asking for a percentage of sales, which will more then likely temporarily drive the prices of books.
http://business.theatlantic.com/2010..._look_like.php