The 1080p picture is a dramatic improvement over 720p if you have the signal coming in that supports it (i.e. Blu-Ray). As soon as most of the cable providers upgrade their equipment, and bring fiber optics into your neighborhood (which is pretty much a reqiurement to get a 1080p signal into your home), a TV that supports 1080p will almost be a requirement. It's getting to the point that in the next couple years, you'll start findind it hard to even locate a TV that has 720p. Next year, the FCC is requiring all TV transmissions to be digital, ditching the analog signal altogether. So the 720p TV's will succomb to the technical advances like the old tube TV's. Give it another year, and you'll be able to pick up a nice 1080p TV for under $500.