The rock is wrapped in plastic with wet newspaper when shipped and LITTLE die off occurs in twenty four hours. It all depends on how much you are looking to add. If you are looking to add 50 Lbs+ then it might be worth purchasing on line (this is typically how it is sold). I noticed you are in Calif, which helps explain the low price. Most of the wholesale SW suppliers (LR, fish etc) are located in Calif (near Los Angelas (sp?) and the airport.
Here is an example of how little die off there is. I just broke down my tank and wanted to put my LR in the garage (in a garbage can for about 1 week (in saltwater) to do some work on my tank. It was Sunday and I did not realize I was out of Salt and could not get any til Monday (after work). The LR stayed in the garbage can WITHOUT water for 24 hrs. After putting it back in water, I tested amonia, nitrates, and nitrates and all readings were zero.
If you search on the internet on LR, and look at international companies, there is one that has all the info you can imagine. You will not be able to buy from them, since they sell by the container load, however it provides good info on how LR is processed, shipped and resold with little die off.