The rule is no links to other competitive fish stores or advertisements of other stores/sites. Not sure why that very limited limitation is that much of a big deal. I just put a link in the Disease Forum to show hono808 an example of something. LOL. Anyhow, with the previous owners, they were extremely strict about links or even mentioning another competitive site and the site was very popular at that time. If you are talking about RC, that site is the largest forum on the net and always has been. It is also not a store; even so they took down their buying/selling/trading forum, their review of other stores forum, and they now have stricter policies on links then they used to. Posting links to RC is unnecessary since we all can go over and visit that site if we want to....everybody in the hobby knows of its existence. We used to be between #2 and 3. Not sure where or what is out there with forums at this point other than RC.
I think the recession happened and people left the hobby in droves. I also think that internet forums have evolved and you don't see the level of social activity on a lot of them that we used to get in the early 2000's. People just don't live their lives on forums anymore as they did when internet social media was new. (Much better now to post pics of your daily meals and take selfies for FB--LOL!) The hobby was a boom during that time as well because the internet opened up and what was once fearful to step in to, because completely possible with the help of the internet and internet stores such as this one. Also, this site took a big hit with all of the glitches in the forum under Huddler. There are still some glitches which is a turn off such as blurry avatars and difficulty for old members to re-sign in to this new forum. Every time the forum changes to a new format, it looses something in the process.