I'm a Flatlander, but consider Wisconsin my second home. I don't travel the state as much as I used to, but I go to Milwaukee a few times a month, visit the Fox Cities (Appleton and Neenah) every other month or so to see friends, and Madison (near East Towne) about 3-4 times a year visiting family.
Heck, I spent every summer during college living and working at a camp in Westfield (Marquette County, 1 hour north of Madison on 39/51).