Picassos each have unique patterns such as a fingerprint. Some have more white, and some have less, but from what I've seen none of the offspring have as much white as the one in the first pic. That one is the father of ORA's picasso strain.
When SWF.com (or any vendor) orders them from ORA they don't get to pick and choose the pairs that they recieve, so the picassos sold here are just as good as any. I hope that makes sense. Also, the picasso clowns that you posted pics of are older and more mature, therefore having more black. When you buy a new pair they're much younger and usually do not have nearly as much black.