Once a month is in fact standard. A good gauge though is when the water flow starts to decrease. I don't believe these were intended to be rinsed and reused. Satwater tanks can be run with or without carbon. Generally I think the reefers stay away from it. FO people tend to use it for a polishing or mechanical type effect, as well as the removal of things such as copper. But I'm sure it does remove some of the trace elements along with the undesirable stuff it was designed to remove.