Hi skip,
I'm in the middle of adding 50lbs of live rock to my tank right now.
I bought it online - it was shipped to me 2nd day air.
I would never add this live rock directly to an established tank with fish/inverts without fully curing it first, or at least testing it for ammonia.
Even if they ship it next day air, there will be die off - and die off will produce ammonia.
The safe thing to do is to get a large rubbermaid container or clean new 30 gallon trashcan - and cure the rock yourself.
You'll want to remove as much dead plant/animal material from the rock by hand.
There may be somethings that look alive, and you may leave them on - but any sponges or nasty smelling dead stuff you'll want to remove them.
It's as simple as filling the container with saltwater ( correct salinity and temperature just as you would your tank ) and place the new live rock in the container.
Add a powerhead or two, and a heater set at 78-80 F.
Let the rock sit a day or two, and start monitoring the water for ammonia.
Do a 100% water change twice a week or so.
Take out the rock now and then to examine it, and continue to remove anything that is obviously dead.
Depending on whether you got uncured live rock, partially cured live rock, or fully cured live rock - the amount die off will vary greatly - and thus the amount of curing time will vary as well.
Keep curing the rock, doing the water changes, and monitoring the curing tank water for ammonia/nitrite.
Once all levels are zero - the rock is cured and safe to add to an existing marine aquarium.
Even though the readings are zero - I would still add just a piece or two at a time - and not add it all at once.
Maybe paranoid - but better safe than sorry IMO.
If you have a protein skimmer - adding this to the curing tank has been known to help cure the rock too.
If this is too much hassle - as you said you can buy indivdual cured pieces from lfs - but the price will most likely be higher, and it still may not be fully cured.
Smell it - you'll know if it cured or not.
See ya