The difference is, when hobbyists buy something, we are not being priced gouged. Hiking the price of xbox up is price gouhing and illegal. But to each his own. I guess if you are desparate to have this console, then you will do it. But its silly, since it doesn't even have that many games yet and is not even backwards compatible unless you buy the full xbox AND have broadband for software downloads.
In two months, the stores will be well stocked with this gaming machine.