because SWF.com is becoming commercial, not the secluded community we once were. Now they are doing a lot of things to get more and more members. this is going to end up like a "central reef" forum and people will start leaving it and reverting back to "small town" forums.
its like this pizza place inn my neighborhood.
a year ago it was $5 for a large one topping pizza if you picked it up monday-thursday, and orders over $10 got you a free 2 liter of soda. Now it is $6.50 for a large cheese pick-up mon-thursday, and $2.75 for each additional topping. No more free soda either. This place used to be busy and people loved it, and now its a ghost town.