Carbon will remove dissolved organic material from your water. It will usually add a nice shine to your water. It is controversial how valuable it is. It will remove toxins but if used too often, it will also remove some nutrients from your tank.
I run carbon about once a month, often before I am expecting visitors. I fill up a mesh bag and put the carbon in it. I then place the carbon in my sump.
It loses its effectiveness within just a few days.