Well...I don't think that the NFL is anywhere near as successful with pushing the NFL Network on people. My football loving friends just go to a local wing joint that has NFL Network and watch the games, eat wings, and get drunk. So...the NFL is getting that one subscription while the wing joint is getting dozens of people that are spending $15-$50 on wings, appetizers, and beer...I just follow the scores on the computer...not worth whatever they are charging for it in my eyes!