Originally Posted by
SnakeBlitz33
http:///forum/post/2561445
The volunteer thing sounds like a good idea, although most people try to volunteer in my area to learn the tips and tricks of the trade. They will volunteer for awhile and then try and go off and start their own store. That's just the type of town that I live in.
It isn't just you. You can have volunteers if they want to, but why would they want to unless there is something in it for them? This isn't charity work.
Volunteers can be an asset though, moving clients tanks, cleaning store tanks. The only thing is that you have to keep them doing something with aquaria, not cleaning the bathroom, sweeping and mopping the floors, windexing the glass, and you definately can't trust them to look after the store while you are gone.
I wouldn't bother, personally. No one works for free.....again, this isn't charity.
I find myself not trusting anyone. I have had so much tuff stolen from me from people whom I thought I trusted that I just don't let anyone borrow or use my stuff anymore.
Volunteers though do sound like a good idea. I always need help moving huge 300gallon glass aquariums... And they can get some neat stuff in return.
Choose who you will have volunteer. Again, they are not volunteering, you will have to give them something.
How do people feel about newsletters?
That is a lovely idea. Customers that give their address will appreciate it!
How do you like getting brochures in the mail? Is it a waste of time and money?
I get sale flyers from a store that is over three hours away and I look at them and go when I can. They are cheap to make and are sent to your customers, not to people that may or may not even own a fish tank.
How about some advirtising discussions, help with that would be greatly appreciated.
Of course, I am going to have two signs in front of my store. I plan on doing a little radio advirtising. What do you guys listen to? I listen to mostly 80s rock.
Radio advertising reaches the most people. Who is your targeted demographic?
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I also want to do some newspaper adverts, but it's expensive AND I don't know how many people read the news on a regular basis.
Unless it is a HUGE add, it is a waste of money.
I was thinking of the standard flyers and later on in the year when I am getting some good income to do some sort of TV adverts.
What would be the best way to reach out to YOU?
What do you think would be the best way to reach out to new prospective customers?
Do what you can afford. If initial cost isn't so much of a concern then target the air waves with a catchy jingle.
What got you into saltwater/freshwater aquaria?
Any help with marketing and advirtising would be greatly appreciated. I understand business and paperwork and getting customers to come back, but I have had a heck of a time trying to find new customers.
Thanks guys.
It takes time to build your reputation. As for advertising you want to reach as many people that you can. Signs are the reinforcement after people know about you. You have to have signs, but to reach the masses go for the local mass media.
Good Luck!!
