This is in Canada, yep we pay dearly for our stuff here. We also don't have the selection like you all in the USA. There is a place in Vancouver BC that is alot cheaper $24.99 but the air transportation is about double this so it works out no cheaper. If I am ever in that neck of the woods (7 hrs ) away, I am going to stop in this place. But what I am going to see is the price the store I deal with all the time has on theirs, if it is the same I will wait till October when they have their 2 for 1 and order one in. You only have to get one fish and they give you half off. But we pay alot here for our fish etc. Example a Yellow Tang, are you ready..........$69.99 CDN :scared: