I have a Serta. I had a car accident a couple years back and ever since, it's been very easy for me to get a sore neck. I looked at a bunch of beds. I really didn't like those memory foams. They seem to be effected too much by the temperture of the room. Either too soft or too hard. Most of the time too hard for me, as I enjoy a nice plush bed. My previous bed was a double euro pillow top Sealy and it just seemed gimmicky after a bit. My Serta is a Perfect Sleeper, Belvedere model, I believe (I'll check the bed when I get home this coming weekend). It's a plush(non-pillow top) coil mattress, but has some crazy number of coils, like 550 for the queen. It has the perfect 'give' for my size weight (6'4" 235#).