Originally Posted by
spanko
http:///forum/post/2750043
Heard a marketing guy talking this morning about the branding of the candidates. He likened Sarah Palin to New Coke.
Pepsi was gaining market share with their advertising about the new generation of Pepsi drinkers (replace Obama for Pepsi).
Coke came out with New Coke (put Sarah Palin in here) to go head to head with Pepsi. Coke also called it the new generation drink.
Ultimately what happened was that the populace said wait a minute we like the old Coke and back it came as Classic Coke. It gained back all of it's market plus some.
No the analogy is that while the Republicans have put Sarah out there head to head with Obama, more experience etc. etc., McCain is able to float above the fray and do what he needs to do to get his message out and gain popularity.
So check out the new polls here....
http://www.realclearpolitics.com/epo...lls/index.html ... which show that where Obama had a clear lead in the past few weeks the race is now a dead heat.
I dunno, new coke was a fizzle, I think she has some staying power. The problem is people disregard the conservative wing of the republican party. And I think they have a larger power than people realize. Remember Reagan won 49 states as a conservative.