It can seem that way at times, but our problem is that if we start bending the rules, such as mentioning the acronym for another site, then it could easily become a spiraling problem. Personally, I know that the previous SWF owners was pretty tough about the rules, particularly mentioning other sites, and they had a point about it when SWF was a new site just getting started. Now, I'm not sure it matters. Most hobbyist know about R C and the other top sites, and either choose to visit them, or not. It doesn't have much to do with SWF. However, if mentioning the other sites spirals into members making referrals from here to there left and right, then that wouldn't be exactly fair, and its not something I want to be moderating either.
There is a topic going on now in the Aquarium having to do with attracting new members, and I can tell you that SWF is looking at that topic. I would suggest that you bring your concern up there.
SWF is unique among the top fish sites in that we are also a store that has to think about the business side of things first and foremost, so, with that in mind, maybe you can suggest a perspective that SWF can consider.