Jarrod,
I figured it was something like that. A friend of mine used to race dirt track. It was really just a hobby, he would spend all week and his paycheck on his car and then go wreck it on Saturday. I sponsored part of the car for a few years and used to paint different things on it (heck, I bought it, so I had the right). I didn't really have a business to plug, so we used to paint things on it like "Kiss My Moonboot" on the rear bumper. The question would naturally arise, "Why did you paint that on there?" . The simple answer.... to (tick) people off... ok, we didn't say tick, but this is a family board....you get the idea.